"I want to offer everyone the best for their body, because it's the athlete's greatest tool"
Caroline Lanignan, director of brand
Aptonia, the brand
"Can you imagine a cyclist without a bike, a runner without running shoes or a handball player without a handball? Nobody forgets their gear when practising a sport. However, we often forget our most important tool, essential for all athletes: our body! But it is with our body that we can play a sport, move, surpass ourselves, and live life - so we must take good care of it!
Our aim is to help athletes focus on the essential: enjoy the pleasure of sport with a range of products that target the body's well-being. By living the Aptonia adventure to the fullest, we give athletes the capacity to make the most of themselves."
Caroline Lanigan, Brand Manager
Aptonia, making sports easier
With its unique knowledge of the human body, behaviour and athlete needs, Aptonia is the Oxylane group's expert passion brand for nutrition and care for all. Our experience in the world of sports gives us our "raison d'etre", and our inimitable competence.
Our goal ?
To bring vitality and new sensations to the world of sports nutrition and care!
Our mission ?
So that your body feels good before, during and after your workout.
Our dream ?
That every athlete achieves their best, whatever the sport, level, country or context! Sport is a universal activity that carries our values and always encourages us to go further.
By living and sharing a human and sporting adventure. By making this complex and learned world accessible. By creating solutions best suited to your needs and desires. By making your sport easier to practice, at its most intense moments.
Sport, fun and pleasure for all !
Aptonia's values on a par with your sporting ambitions:
Sport to awaken the natural energy within you!
Helping you move, dream, give meaning, flourish, feel good physically and mentally - Aptonia puts energy into attaining new goals every day.
Sport is full of intense emotion and pleasure, and we want to be there on and off the field with vitamin-packed products that reflect the vitality of your activity.
A field brand, to be closer to you
It's not enough to simply offer products on store shelves! From attending sporting events and accompanying professionals to giving personalised advice and testing products, Aptonia takes a real part in the athlete's life. It is through this presence in the daily life of professionals and recreational sports players that products that are close to the user are born.
Appealing, tasty and healthy products
Appealing and tasty because they reflect your desires.
Healthy because quality and respect for the body are the core concepts of our job.
More than simply products, the Aptonia universe is the solution to make your body your best ally for meeting all your goals.
Our products are like our brand, simple and intuitive: we simply give athletes what they need, nothing else.
At the heart of our profession: determining your needs
Our product managers have a goal: determine your needs to better anticipate them.
Aptonia is totally immersed in the world of the athlete
Field surveys, co-design and analyses of your requests on different blogs, forums and at sporting events help us grow closer to you. Our goal is to give you the means to be the best you can be and give you the key to feel good when practising your sport.
In order to cover all athletes' needs in the best possible way, we are constantly adapting our range of products and cover all vital needs such as energy intake, hydration, recovery, skin protection, body care, etc.
Expertise and accessibility at the athlete's service
To be closer to the needs of our customers, we have a team of sports experts: nutritionist, Research and Development engineers, practice tests, with professional and non-professional athletes. This great team of sportspeople allows us to optimise our products.
And, so that our products are as accessible as possible, Aptonia, like all Oxylane group brands, implements a price policy that means they are accessible to all athletes.
Agreat team of total sports fans
Engineers, designers, product managers, nutritionists, administrators, production managers, quality supervisors...we are a team of 40 sports-lovers working at the heart of the product, accepting this challenge every day: helping you feel good in mind and body.
Being sportsmen and women helps us imagine and design the products that will simplify your training sessions. This blend of character, skills and know-how is our strong point. Examples?
"To succeed in finding the right products that athletes will love, that's my goal! To do this, I listen to and observe users to find out their needs and create products that meet them"
Anne-Sophie Pioger, nutrition product manager
"At Aptonia, the Web is first and foremost a human tool, built on meetings and exchanges. My dream? Accompany every athlete by offering him/her advice that is accessible and available. The web is a wonderful tool for providing professional content daily",
Sylvain Leignel, Web manager
"Because the athlete's opinion holds pride of place in the development of Aptonia products, promotional events are the best way to meet them, both in stores and during sporting events",
Marie Dhellin, Team Event.
"My role is to make the product managers' dreams come true! How? By doing research, designing and offering the best solutions! It goes without saying that there's a long road from dream to reality, that's the challenge of my job!",
Christophe Batard, technical manager
"To fulfil our goals as a partner in training sessions, we must offer athletes the best! The constant monitoring of production guarantees the quality of our products and the social environment in which they are designed"
Anne-Sophie Houitte, Quality Production Leader